What does the phrase 'life insurance is sold not bought' mean?

The phrase 'life insurance is sold not bought' highlights the notion that life insurance often requires a more proactive approach from sales professionals and advisors rather than being an item that consumers typically seek out on their own. Specifically, it underscores the complexity of life insurance products, which can be intricate and difficult for the average consumer to fully understand.

This complexity relates to the variety of policies available, the need for careful consideration of individual circumstances, and the importance of selecting the correct coverage based on personal needs and financial goals. Because of this, consumers often benefit from the expertise of professionals who can guide them through the decision-making process, ensuring that they choose the right policy for their specific situation. In essence, the phrase emphasizes the role of qualified advisors in helping consumers navigate the nuances of life insurance, making it essential for professional input when obtaining the appropriate coverage.